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McQ by Alexander McQueen pops up at Club 21b
by Shi Tianyun, herworldPLUS|30 July 2013

Singapore- Granted, not everyone can rock one of the elaborate works of art that Alexander McQueen creative director Sarah Burton churns out on a regular basis for the runway but that doesn't mean that we can't have some McQueen in our lives.

It's with this in mind that McQ by Alexander McQueen was created. A younger diffusion line made of effortless, more street-sensible pieces that still retain the British fashion house's signature of an edgy rebellious aesthetic at a more pocket-friendly price.

McQ by Alexander McQueen will set up home as a pop-up store at Club 21b from August 1 to 25, 2013. The shop pops up in all senses of the word - 3D pop-up fixtures add another dimension to the retail experience.

Shoppers will receive a limited edition McQ canvas shopping bag when they buy any McQ item at the pop-up store. If you rack up buys of $1,200 and more here, you will also score a McQ necklace, while stocks last.

The McQ by Alexander McQueen pop-up store is at Club 21b, #01-07 Forum The Shopping Mall.

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