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Party elite babes go all out for Johnnie Walker party

Johnnie Walker once again lit up Singapore’s elite party scene with another instalment from its award-winning Jet Black party series.

The first event in 2011 took place at Red Dot Traffic Museum to an invite-only guest list and was headlined by US-based DJ Skribble of MTV Total Request Live fame.

Singapore’s hottest party-goers including Eduardo Saverin, Max Loong, Alicia Pan, models Angelique Nicolette Teo and Maggie Tan and guests turned out by the hundreds in anticipation of another season of high-octane F1 events.

To give the first Jet Black of 2011 a futuristic twist, party-goers were given high-tech wrist bands will linked them to their Facebook and Twitter profiles and allowed them to check in at different points throughout the night.

The wrist bands automatically tagged posts, photos and status updates and uploaded them to guest’s profile pages in real time.

Ashu Kaul, Johnnie Walker Marketing Director, Moet Hennessey Diageo Singapore said: “Johnnie Walker is a pioneering brand that has always put its consumers at the heart of its business. We have made use of the latest trend-setting technology to give fans exactly what they have asked for at this latest event.

"We even reached out to our fans to ask them to name the special cocktails we have created for the event. We can’t think of a better way to get ready for the F1 season.”

Click here to view the photos from the party.

Photos: Plush, Royston Neo, Johnnie Walker

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