Singapore - French high fashion house Chanel has toppled Louis Vuitton as the most sought-after high fashion brand in China, unveiled the World Luxury Index.

The study by Digital Luxury Group showed that high-end fashion brands such as Chanel, Burberry and Coach are currently adapting to the China market, and have thus reported growth.

According to Digital Luxury Group's CEO and founder Mr David Sadigh, Louis Vuitton's parent company LVMH 'has already shifted gears' in terms of their market strategy.

In the past year, the French brand has reduced global expansion whilst increasing prices and developing more quality upmarket leather products, Mr Sadigh observed.

In the global scale, Louis Vuitton still reigns as the most valuable luxury brand. Their valuation in 2012 was US$25.9 billion (S$32.7 billion), reported Bloomberg.

The rankings this year also revealed that the top 10 spots are dominated by luxury cars, with the top two spots held by German makers Audi and BMW respectively.

The study which aims to provide insight into the luxury consumer spending of super-rich Chinese looks at six key areas - fashion, cars, beauty, watches, jewellery and hospitality.

Information for the study is derived from 680 million consumer online searches originating from top search engines Baidu and Google.

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Click here to see China's top 50 most sought-after luxury brands.