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Caviar, prata or mee?
by The New Paper|07 May 2013

Singapore - Well, if you have US$9,000 (S$11,000) to spare, that can all be solved. US$9,000 an hour, that is.

And that's not inclusive of airport taxes and fees to park the plane, maintain it and fuel it up either.

It's the going rate to hire your own private jet in Singapore. And it's evidently a booming market.

Singapore now has the most number of private planes ever. The number has doubled to 37 over the last decade, and according to Prime Jet - which helps three owners here to maintain and rent out the planes when they are not being used - there is definitely demand here for the convenience and prestige of flying private.

Mr David Dale Duke, 51, president of Prime Jet's Asian operations, says: "The planes are very highly utilised, they fly an average of 130 hours a month."

The American refused to reveal the identity of his clients, citing confidentiality clauses, but could say that they manage three Gulfstream jets here.

Gulfstream jets are top-of-the-line private aircraft and are priced between US$14.5 million (S$17.8 million) for a "base model" G150 which seats four, and US$48 million for a G550 which seats 14 passengers.

Since 2009, Seletar Airport and Changi Airport have seen a yearly average rise of 17 per cent in business jet traffic, according to Mr Lim Ching Kiat, Seletar Airport's general manager.

Prime Jet's chief operating officer Andrew Gulsrud explains that the influx of wealth into Singapore has meant that individuals have been able to buy or bring their jets to be based here.

Click here to see the interior of a luxury jet.

Add to that an increasing population of wealthy individuals who have the wherewithal to plonk money down for a private charter - and it explains the boom.

According to the Boston Consulting Group survey, Singapore has the highest number of millionaires per capita, and a 2012 joint survey by the Royal Bank of Canada and The Economist Intelligence Unit ranked Singapore as a top place to reside in for Asia's mobile rich - the millionaires who spend more than half their time out of their home country.

"Singapore's one of the safest banking hubs in the world," says Mr Duke of the increasing number of top business executives here who take the private route.

"So I think that's critical to the increase of charters in and out of Singapore."

Another reason for the boom?

Both Changi and Seletar airports pride themselves as efficient destinations to land and be welcomed, cutting away the bureaucratic red tape that bogs down the appeal of landing in countries like India, for example.

To land your private jet in India, the lead time to apply for a landing permit would be around three days, according to Universal Weather and Aviation.

"At Seletar, one key advantage is that operators can access the airport without the need to apply for slots," explains Mr Lim. This means that, all other factors considered, they can land at Seletar and leave any time they want.

"This allows more flexibility in flight planning and access, and it's an important consideration for business aviation users."

And with things looking up in the region, he expects business aircraft traffic to increase.

Which is why Seletar Airport is improving its infrastructure to cater to the arrival of the big money from certain countries.

Mr Lim says: "As China, Indonesia and India grow rapidly, analysts are expecting a growing demand for private jets in Asia in the coming years."

Mr Gulsrud's company is already experiencing that demand, though he declined to reveal recent revenue growth figures. "We've been operating aircraft within South-east Asia since 2007, and we have seen a huge surge in aircraft deliveries and utilisation in the region," he said.

Click here to see the interior of a luxury jet.

"There is a big market in Singapore. You see a lot of wealthy people who can afford these kinds of aircraft all over the region now. Hong Kong, Japan, China, Malaysia, Indonesia.

"I believe that business people within Asia are recognising the private aircraft as an important business tool and asset, and we are seeing more deliveries."

From family getaways to the Maldives, day flights to Kuala Lumpur and people who crunch numbers throughout a 14-hour flight to Europe, Mr Duke has seen them all. Even company charters that send just one person all the way to Munich for a two-day meeting and back.

At speeds of 900kmh and with a 14-hour endurance to cover about 12,500km in favourable conditions, a plane like the Gulfstream G550 may not fly as fast as a commercial airline, but the reduced security checks and check-in times, the flexibility in schedule and more importantly, the privacy, are what matter to the individuals who mean business and demand precision.

"Customs come right on board and stamp your passport," says Mr David Dale Duke who also captains on the G550.

For clientele with not a minute to spare, chartering or owning a private jet may be extravagant, but it's also efficient.

And time is money, after all, says Mr Duke.

Besides expedited immigration and customs, there is a dedicated crew to ensure the client has his wants fulfilled.

There is the ample leg room on plush $30,000 leather chairs with personal TVs and iPads.

Have gourmet meals on board, or the crew can go and pack your prata and mee pok. These are just some of the perks.And maybe you guys want to stay in Hawaii for a week with the jet on standby, in case you need to escape the in-laws.

His company operates the jets of individuals, companies or banks in Singapore and internationally, and leases them out for charter while they're not in use.

But if you find chartering a little bit of a hassle, why not just own one? The Gulfstream check, the top-of-the-line of private jets, are priced between US$14.5 million (S$17.8 million check) for a G150 check and US$48 million check for a G550 check, which sits 14 passengers.

In her job as cabin host, Ms Ashley Stone, who is also a professional chef on board Prime Jet flights, comes face to face with the very people who utilise private jet services.

Ms Stone reveals that she has encountered requests like US$5,000 caviar, rare wines, and gourmet meats and cheeses. Or even a particular brand of pillow that the client prefers.

Nothing's too hard to find, according to Mr Duke.

"If you give us the time, we can get you anything you want. Anything legal, of course."

Of the Singaporeans who take these flights, Ms Stone say that they're mostly "the banking industry folk", but she doesn't pry.

Speaking on the phone with The New Paper on Sunday on her way to a flight out of Seletar to Tokyo, Ms Stone says she will be preparing sauteed scallop and roasted salmon for the plane's business owner, whose family is originally from India and who owns a company here.

But it's not always gourmet cooking for Ms Stone.

"They might ask us to help get some takeaway prata or local dishes from the hawker centre to take on board," she says. "Fish ball noodles, soup, you name it.

"Once, we had a gentleman who we took to seven countries for two weeks, and all he wanted to pack on board were Subway sandwiches, McDonald's meals and KFC. Seven countries, same fast food joints."

Click here to see the interior of a luxury jet.

Photos: TNP


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