First, we'd heard news that supermodel Naomi Campbell will be featured in the catwalk shows of Singapore's Digital Fashion Week. Now, it turns out that another supermodel, Heidi Klum, will be in Singapore too, for a separate preview event this October.
The leggy German fashion icon will make an appearance at an invite-only sneak preview of Digital Fashion Week 2014 on October 27, 2013.
The online-only fashion week will run from November 1 to 4 in Singapore; anyone with internet access will be able to enjoy a "front row" view of the Digital Fashion Week runway shows.
In celebration of local fashion design, Digital Fashion Week will feature the collections of 10 Singapore fashion labels including established names like Al & Alicia, Mae Pang, Max Tan, Thomas Wee alongside emerging new brands like YOUYOU and In Good Company.
First held in 2012, the last Digital Fashion Week had featured top androgynous model Andrej Pejic and live broadcasts of all of its shows. In a tie-up with popular British e-retailer ASOS, the Spring Summer 2014 looks that you see on the live-streamed runway shows of Digital Fashion Week 2014 can be pre-ordered, post-show on the ASOS marketplace.
Heidi Klum's appearance however, will not be broadcasted online but rest assured that we'll be keeping you posted on the Project Runway host's first Singapore appearance and more highlights to expect from this upcoming fashion week!
Digital Fashion Week Singapore 2013 will be held from November 1 to 4, 2013, at the National Design Centre. All shows will be streamed live on Youtube. Follow the excitement leading up to the shows on www.DigitalFashionWeek.com, Facebook and Twitter. Follow the hashtag #DigitalFashionWeek.
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