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Gucci celebrates iconic bag with VIP party

Invited guests and VIPs got a chance to preview Gucci's new store at its opening at the Shoppes at Marina Bay Sands as well as look at its travelling exhibition.

The event featured the iconic Gucci Bamboo Bag and its singular heritage.

Tracing the unique history of this 64-year-old design, the exhibition featured vintage products from Gucci's own archives, together with archive photography of personalities, including Ingrid Bergman and Vanessa Redgrave, carrying the Bamboo throughout the years.

Additional historical images include the production and advertising images of this special handbag.

This unique exhibition allowed visitors the opportunity to learn the story of the iconic item and its place in fashion history as well as enjoy the "New Bamboo" - a 21st century version of Gucci's classic handbag that has been reinterpreted by Gucci's Creative Director, Frida Giannini.

Guests started the event at the new store with cocktails, canapes and plenty of mingling before heading down to view the exhibition.

Click here to view the photos from the event.

Click here to view more photos of the opening.

Photos: Plush, Royston Neo

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